The United States plans to attract buyers with new packaging
in the face of the global oversupply of wine, the wine industry is trying to take the convenience of consumers into account and use new packaging to attract customers, especially some wine production companies in the United States. In order to attract young customers, these wine producers are ready to change their elite image and launch simple but interesting wines
new wine products will be packaged in small packages for ease of carrying. Considering that more than 60% of American families do not have corkers, on the one hand, rotating bottle caps and smaller bottles have appeared in the current wine packaging in the American market, and some businesses try to use aluminum cans for packaging. The wine bottle is pasted with a vibrant wine label. Young consumers are not too particular about the year and variety of wine, so the description of the wine label is becoming simpler. For example, Jakes fault only indicates Shiraz on the wine label, and virgin company only indicates Chardonnay and Shiraz. Ten dollars a bottle of wine is considered the most suitable for young consumers who are price sensitive. They want to buy something worth it, and they don't want to buy bargains for the sake of experiments
wine box packaging, which has been popular for decades, has also been reformed. The new generation of winemakers usually pack the award-winning top wines in bags and then boxes. The plastic bag is attached with a switch like a faucet, which can let the wine flow out without letting the air enter after the experiment, so as not to detract from the flavor of the wine. This kind of boxed wine can be stored for more than a month after opening, which is very convenient for people who drink a glass occasionally, unlike bottled wine, which can only be stored for a few days after opening. Currently, boxed wine accounts for about 15% to 20% of wine sales in the United States
grace peel of the American Wine Market Association said, "wine packaging is undergoing a revolution, and we will see more innovative products. Now the global wine supply far exceeds demand. This situation is the goal put forward by Northeast Light Alloy Co., Ltd. at the recent scientific and Technological Innovation Conference, which will enable marketers to give full play to their best creativity"
reprinted from: China's food industry
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